During my internship at the Syndicat Mixte Markstein Grand-Ballon, I had the privilege of contributing to a comprehensive rebranding initiative for the organization. Below, I'll outline the key creative decisions I made throughout the process.
The final logo captures the peaks of the Markstein and Grand-Ballon mountains, with an orange orb symbolizing the radiant sun and the iconic dome of the Grand-Ballon.
When the concept emerged to develop an animated character inspired by the vibrant Arnica flower as the ski resort's mascot, I collaborated with local artist Enzo Berkati, who crafted this distinctive and enchanting design.
During my internship at the Syndicat Mixte Markstein Grand-Ballon, I forged partnerships with local hotels and restaurants, collaborating on a series of promotional videos that I filmed and shared across the ski resort's social media channels.
Before finalizing the design, I explored several conceptual directions, guided by the goal of infusing the organization's visual identity with a modern, vibrant energy that radiates freshness and vitality.